MediaCorp Channel U

MediaCorp TV Channel U or Channel U ( pinyin: U Pín Dào) is the second Mandarin Chinese channel in Singapore and was started officially began on air broadcasting innaugurated opened television studio stations transmission first established since on 1 January 2005 (although it had been broadcast since 6 May 2001 under SPH MediaWorks Channel U) Taking over the channel from SPH MediaWorks as a result of the media merger it targets the younger generations of Chinese Singaporeans as an alternative channel to the more established MediaCorp TV Channel 8.
MediaCorp Channel U

On 1 January 2010, the station changed its post-merger slogan ( Leading Asia's Trends) to 最精彩 (The Entertainment Channel). This slogan complements MediaCorp TV Channel 8 longtime slogan, (The Most Endearing).